Designing a campaign about a nuanced topic like cannabis isn’t simple. But Sam Agusti-Nuernberger, Strategy Director at Magnetize Agency, thrives on purpose-driven marketing. This week on the PrevenTable, Sam takes us through several processes Magnetize conducted to create our In the Weeds Campaign, including discovery, surveying, and messaging. She also reveals the answer to one our our most popular questions: why purple instead of green?